Video Production, FAQs

One of the most frequently asked questions about video production is, “What does it cost?” The answer is the cost of video production depends on the scope of the project and the quality you require for the final product.

What you are paying for are the three T’s of video production:  time,  technology, and  talent.

Time- the industry standard is $1,000 per minute for the final video product. However, we have delivered great three to four minute videos for $2,000.  How much time it takes can be estimated fairly accurately in a proposal, so it’s best to speak to a professional who can ask questions about your project then quote you a price in writing.
Technology- what equipment will be needed to create the video you want? What kinds of cameras, lights, audio gear, etc. Do we need a crane, a drone, a Ronin gyroscopic steady cam, special lighting or sound gear? We have all that, but it may not be needed for your shoot. Do you need special effects or animated graphics? We have talented crew members who are up to date on all the latest video and motion graphics techniques. By the way, we don’t charge for gear. All our hourly pricing includes the best gear we have, which is pretty darn good stuff.
Talent- How much experience do the people who are going to produce, shoot, edit and appear in your video need to get the video you want? How many people will be needed to get the job done? Do they need film school background or other special skills? We have talented videographers and editors who may charge more per hour than film school grads, but you can save money by using them because they take much less time to get the job done, and your video will look much better, too.
Something else to consider is the level of service provided before, during and after the process. We provide a very high level of service to our clients. We are professionals who have worked in the corporate world including television and media companies. We will not show up for your shoot up in shorts and flip flops.

The answer to the question about cost is, it depends. Let’s talk so we can give you a fair price on your video production.

Here are several other frequently asked questions.

We have state-of-the-art gear, mostly Canon and Panasonic cameras. We can shoot in 4D if you can handle the large file size. We have a variety of lighting including Aari lighting, many microphones including Sennheiser , many great lenses including Prime lensed, drones,  sliders, steady cams, a teleprompter, green screens, whatever it takes, we have it. I haven’t once said no to a question about what we have.

We edit with Premiere Pro and Premiere X, Sony Vegas Pro, Adobe Premiere and After Effects.

We use royalty free sound tracks so you can publish your video anywhere without worrying about the sound track. You can be involved in the selection or we can choose it for you. Some clients want to use a music track they produced themselves or they may know a music producer. As long as a release form is signed, we can use that music, too.

We have two studios we can work from in Tampa, or we can come to you. Most videos are shot on location these days. People want to see your store, office or work environment. It’s one of the things that makes you different from everyone else. It also saves you time and money.

Yes, we are experts in conducting media training. Another name for our class is “What to do when someone asks you to be on camera.” We have coached many non-professionals who have never been on camera before, and we have made them look like pros.

We will speak with you about your needs then give you a quote. It’s pretty simple. We always show up on time, and you can rest easy once the paperwork is signed. We are professionals!
It depends. Most of the time using your employees is a great option. One of our best shoots was with a team of people who acted out parts in a training video. They put everything into it and they were really stars! Or, we can hire experienced talent if you need someone who has lots of experience on camera. Sometimes hiring talented people gets better results because it takes less time and you get a more professional looking outcome. If you would like to use employees, it’s best if they are willing and not asked to be on camera without really wanting to be on camera. We have photo release forms all talent can sign that protects both your company and our company.
Yes, let’s talk about it. If the footage was produced professionally and is high quality, we can help you. Let us take a look at the footage then we can let you know if we can make it work for you. Footage that is shot professionally would be fine. Some clients have found they get more professional quality video outcomes if they have us re-shoot their footage. Not even the most talented and experienced pros can take video that wasn’t shot well and make it look great.
No. We have shot many videos in live business environments with very little disruption. We can also shoot in the evenings or on weekends if that works better for you. However, shooting a video on site can be very exciting for the staff because it’s not done every day and it’s something they know will help your business grow. We will help you with a communication plan so your employees know what’s going on, why you are shooting the video, and what to do if they don’t want to be shown on camera. Getting employees involved is one more way to get the most from your video production. It’s really fun.
Yes. We have video packages for most budgets. If we can’t help you we will give you some ideas about how you can get your video produced within your budget restrictions.

Let’s get together so we can talk about what you have in mind. We’ll ask some questions to gain a better understanding of what you’d like to accomplish. Then we’ll create a proposal for you in writing that outlines the process and the cost. We’d like to know the answers to these questions, so you may want to discuss them with the people at your company who’ll be involved in the process. Then call us or email us! Here are some questions we’ll ask you.

  • Where will the video be shown? (On your website, at an event, on television, etc.)
  • How long would you like it to be?
  • What would you like the video to accomplish? (What do you want the viewers to do or think once they have watched the video?)
  • How many people will see it?
  • Who will appear in the video?
  • What is your budget?
  • How soon do you need it?
I worked at a television station years ago and fell in love with the process of creating video content for businesses. I worked recently in traditional media (newspaper), and I know businesses need creative ways to tell their stories. My clients needed video services because most cannot justify having video staff on hand full time. They asked for my help and I put together a crew who does excellent work. I added the video marketing aspect because I felt the work was not done when the video was finished – businesses need a way to promote their videos, too, and get them seen.

What’s the day in the life of a video production company?

For a two to three minute business profile video, here’s an example of what it takes:

Two hours – consultation with client and determine the concept and goal of the video
Four hours – write script, get approval, make changes
Two hours – create storyboard
One hour –  go over story board with client and schedule shoot
Two hours – assemble crew including special effects, sound, etc.
One hour – create shot list to match script

One to three hours – load gear, get to location, unload gear
Four hours – shoot video
One to three hours – return to original site and unpack gear
Three hours – gather all elements for video including graphics, logos, music, etc.
Six to twelve hours – post production (editing)
Two hours – revisions
Four hours – video marketing services if desired

Result: One very happy customer and one great looking video.

Time : two weeks

Our clients come back to us because of our professionalism, responsiveness and high quality of  work. We have the equipment, years of experience and attention to detail to make your video vision a reality. Before you decide who to use, let us give you a quote for a professionally produced, competitively priced video.

Questions that should be asked about video production but aren’t usually asked

We are different from other video companies because we are marketers first. We start with the desired outcome you want with your video message and work backwards from there. We care about where and how your video will be seen and we will work with you to design video for best possible presentation. Will your video be seen on a website or a YouTube channel, at a presentation in front of 700 people, or on an iphone? The answers to these questions matter, and we put our many years of marketing experience to work for you to get the best results.

We can help you get your video found online. We offer a complete video optimization program to socialize your video and get it found in search engines like google, Bing, Yahoo and others. That’s where our marketing experience comes into play.

In today’s world, video is the currency of communication. People expect to see video on your website, at your tradeshow booth, in classrooms, at presentations and many other places where information about your business can be found. Video helps people make buying decisions, helps communicate your competitive advantage and tells your story. Why should someone do business with you? Tell them in a video business profile.

You own the final product of your video. We own the raw footage and you own the final product. It’s sort of like hiring a wedding photographer. They may take 1,000 photos, and you buy a package of 200. They keep the other photos but don’t really use them for anything. We shoot a lot of video and use a small fraction of it in your final video product. If you want all the raw footage, arrangements should be made for that up front.

Online video is the greatest thing to happen to marketing in the past 20 years. Because of video sharing sites like YouTube, you don’t need to run a commercial on a TV or cable channel to reach a wide audience. Video sharing sites are free, but you need an experienced person to help you get the message out. Let’s talk so I can give you some ideas on how to reach a large audience with your video.

No. Only if you want potentially thousands of people to see it. YouTube is free but there’s a catch. Once your video has finished playing, YouTube serves up links to other videos it thinks the viewer might want to watch. It could be a competitor’s video  or something inappropriate. However, YouTube is a great way to market your company, product or service because millions of people use it to find out about companies, products or services like yours every day.

We can create one for you. It’s part of our video optimization program.

We offer video production and video marketing services to businesses and individuals in the greater Tampa Bay market. We also travel to shoot videos for our clients. In the past year, we have been to Phoenix, Washington D.C. and New York City and California. Have gear boxes, will travel.

Some of the categories we have produced videos for include:

-Broadcast television commercials

-YouTube videos

-School projects

-Medical videos including physician profiles

-Business profiles for websites

-Training and new hire orientation videos

-Music videos

-Legacy videos

-Aerial photography videos

-HDSLR ‘cinematic-quality’ business profile videos

-Green screen videos (We have a studio, too.)

-Go pro sports videos

Heck, two of our guys even do weddings!

Call me and I’ll answer any video-related questions that you may have.

Let us get to work creating a video for you right away.